And just asking Justin to do a quick illustration of a Freddie high five. The third floor is where the product design and engineering teams were, and running upstairs to the fourth floor where the marketing illustrators were. ![]() The original hand was illustrated by Justin Pervorse a crazy, crazy, brilliant designer.Īarron: I remember running upstairs from the third floor to the fourth floor. It’s not about usability, it’s not about performing a task flow, it’s just about reacting to an accomplishment.Ĭaleb: No one person can take credit for this whole thing. It creates an awesome level of trust.Īarron: During our redesign, we overlooked this most important part in the whole process, which is you get to the end and you don’t actually have anything to do there, which is why we overlooked it. (Note: Aarron is now an InVision employee)Ĭaleb Andrews, Senior Project Designer: Aarron was like, “we should put this in the app!” And he was always so good at never giving direct direction - just telling us the thing we might or should do. I just always thought, “Someone should come into my office and high five me right now! I’m deserving.” So in 2008, I wrote a piece of copy that displayed after you sent a campaign: “High fives! Your email is in the queue.” That copy was there for years, and in 2012 we were doing a redesign. Because once you send an email, you can’t really suck that back in. “The email is the last bit of permanence in an ephemeral web, so you might as well get a high five afterward.”Īarron Walter, Director of User Experience: I became a Mailchimp customer in 2005 and I knew the feeling of sending out a campaign and being totally stressed out about it. We spoke with four of them to learn exactly how the high five happened. The email is the last bit of permanence in an ephemeral web, so you might as well get a high five afterward.īut the quirky high five that helped build a SaaS giant wasn’t the result of a master plan it was a hurried last minute idea by a group of developers and designers at the end of a long redesign process. After all, you can delete a bad tweet, but you can’t unsend an email. The simple monkey hand has spawned its own sub-brand and has come to be one of the most-cited examples of user empathy. The high five users receive from the Mailchimp mascot Freddie is one of the most memorable-and successful-animations ever conceived by a SaaS company, and emblematic of Mailchimp’s tone. The bootstrapped company has remained the envy of those of us who build brands and is the subject of lots of press that often asks some version of the question, “How can the rest of us do what Mailchimp did? Since it was founded in 2001, the email service provider has built a thriving ($600 million in revenue according to Forbes) business by not taking itself too seriously. Thus is the story of the Mailchimp high five. ![]() Behind every UI element, there were unrealistic deadlines, explorations that went nowhere, and surprise outcomes. We all know the design process isn’t always a straight line and a tidy story. There’s a downside, though: We often only see the triumphant shiny final product. Dribbble, Instagram, and thousands of blog posts are more than ready to surface the great work of the design community. It’s never been easier to find design inspiration.
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